hudson valley

International Women's Day Brunch - Hudson Valley with Kaela Serino, Boards By Kae

In honor of International Women's Day, we hosted a brunch event on Saturday, March 16th, 2024, at The Amsterdam in Rhinebeck, NY, featuring Kaela Serino, the owner of Boards by Kae, which serves up charcuterie catering, grazing tables, and workshops throughout the Hudson Valley. She be talked about entrepreneurship and social media marketing.

This was an opportunity for women entrepreneurs and women in business to come together and meet new business owners, while discussing more about their businesses.

Key Learnings/Takeaways:

  • With entrepreneurship you mostly only hear about the end result of a fully accomplished business, but never about the in between or hardships/what it took to get there. It can be much more valuable and relatable to hear about the struggles.

  • We talked a lot about pricing models and knowing your value. It’s much easier to come in at “my range is $100 - $250, and can assess the price better once I have a full scope of the work”, then come in a bit lower. It shifts the mindset of what people are expecting in terms of on the higher end, and then can be pleasantly surprised if the price comes in lower. It’s girl math.

  • You really need to weigh the pros/cons when approached with no budget or free work. It can be met with a gut check. You can also approach it as paying for supplies/gas/time/hourly fee or at a discounted rate. The point is to know and stand in your value.

  • One idea to approach new business/collaborators is to reach out and offer a free consultation and frame it with a problem they have that you can fix with your business or service.

  • Brand your product early. Example of this is Kaela branding her boards with her branding/cheese picks.

  • Stories on Instagram can show more personality and should because people want to see who’s behind the brand. Don’t hide behind a logo. Your reels & posts should stay on brand.

  • No compliant rule, if you’re complaining you need to attach a resolution on the end of it.

  • Event Recap Video can be found here on our Instagram.

GIFT BAG PRODUCT SPONSORS:

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Galentine's Day Brunch Cooking Class at Watergrass

On Sunday, February 11th, 2024, we hosted a Galentine’s Day Brunch Cooking Class at Watergrasshill Bed & Breakfast, in New Paltz, NY with Chef Hannah of DishingIt.

The Details:

This hands-on cooking class will was lead by Chef Hannah Sabatino of DishingIt and Alana, owner and innkeeper at Watergrasshill Bed & Breakfast.

Brunch Menu:

  • Homemade Granola Yogurt Parfait with Berries

  • Chocolate Cherry Scones

  • Spinach & Feta Frittata

  • Candied Bacon

  • Spring Mix Salad with apples, blue cheese, candied pecans & a champagne vinaigrette

    What was Included at the brunch party:

  • Hands-On Cooking Demonstration

  • Mocktail Bar

  • Full Brunch Menu

  • Self love Valentine's Postcard Station

  • Galentine's Take Home Swag Bag

Swag Bag Products:

King Street Baking Co. - Chocolate Cupcake + Cake Mix

LesserEvil - Sweetheart Pop - Organic popcorn

Ghia - Non-Alcoholic Aperitif

Parch - Non-Alcoholic Agave RTD Cocktails

Hudson Valley Cotton Candy - Conversational Cotton Candy Hearts

Soulshine Apothecary - Aphrodite’s Embrace Tea Blend

The Ardent Homesteader - Cara Sel - Salted Carmel Sauce

In case, you missed the event, we crowdsourced a list of attendee’s favorite local spots below:

Favorite Local Spots in the Hudson Valley:

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