In honor of International Women's Day, we hosted a brunch event on Saturday, March 16th, 2024, at The Amsterdam in Rhinebeck, NY, featuring Kaela Serino, the owner of Boards by Kae, which serves up charcuterie catering, grazing tables, and workshops throughout the Hudson Valley. She be talked about entrepreneurship and social media marketing.

This was an opportunity for women entrepreneurs and women in business to come together and meet new business owners, while discussing more about their businesses.

Key Learnings/Takeaways:

With entrepreneurship you mostly only hear about the end result of a fully accomplished business, but never about the in between or hardships/what it took to get there. It can be much more valuable and relatable to hear about the struggles.
We talked a lot about pricing models and knowing your value. It’s much easier to come in at “my range is $100 - $250, and can assess the price better once I have a full scope of the work”, then come in a bit lower. It shifts the mindset of what people are expecting in terms of on the higher end, and then can be pleasantly surprised if the price comes in lower. It’s girl math.
You really need to weigh the pros/cons when approached with no budget or free work. It can be met with a gut check. You can also approach it as paying for supplies/gas/time/hourly fee or at a discounted rate. The point is to know and stand in your value.
One idea to approach new business/collaborators is to reach out and offer a free consultation and frame it with a problem they have that you can fix with your business or service.
Brand your product early. Example of this is Kaela branding her boards with her branding/cheese picks.
Stories on Instagram can show more personality and should because people want to see who’s behind the brand. Don’t hide behind a logo. Your reels & posts should stay on brand.
No compliant rule, if you’re complaining you need to attach a resolution on the end of it.
Event Recap Video can be found here on our Instagram.