Overwhelming is the word used most often at this year’s Specialty Food Association’s Summer Fancy Food Show in New York City. Occurring over 3 days (June 25-27, 2023) at the Javits Center in New York, SFA pulled out all the stops. There is a lot of ground to cover here. Let’s first start with some background about me. If you didn’t know this about me already, in my full time job I manage trade shows and events. From someone that does this in their day-to-day, I’d say it’s pretty rare to find a show organizer that is constantly improving and innovating quite like SFA. This year they had:
Sold-out show with more than 2,000 domestic and global specialty food and beverage makers and manufacturers.
Keynote speaker celebrity chef Giada De Laurentiis
Product pavilions dedicated to the hottest categories including: Plant Based, Deli, Bakery/Confectionery/Snacks/Sweets, and Beverage. This year they also had a Sips Bay (Beverage Pavillon and Diversity Pavillon)
International Pavilions from 31 countries and regions across Africa, Asia, Europe, North America, Oceana, and South America, including partner country, the Kingdom of Morocco.
State and Regional Pavilions including Brooklyn Goes Global, Georgia, Maine, Massachusetts, Michigan, New Jersey, New York, Oregon, Pennsylvania, the Southern United States Trade Association (SUSTA), and Virginia.
NEW NOW NEXT Pavilion featuring Incubators and Startups.
Unveiling of the sofi™ Product of the Year and New Product of the Year award winners.
5 Borough Block Party - End of the first exhibit day featuring food trucks from the 5 boroughs + drinks and a live DJ…. A real taste of New York.
Most Notable Trends:
There were no shortage of mocktail inspired business here were a few that were on the top of my list.
Alcohol-Free Cocktail Culture
✨Sayso - Sayso is behind the first-ever cocktail tea bag. All you do is steep in cold water for 3 minutes and add your spirits or keep it a mocktail. Flavors include an Old Fashion, Skinny Spicy Margarita, and Rosemary Honey Moscow Mule.
✨Fauxmosa - A bubbly alcohol-free (0.0% ABV) mimosa that playfully blends California grapes, real fruit juice, and botanical flavors with a hint of apple cider vinegar to create a regret-free cocktail that suits your lifestyle. These little cans come in flavors such as: Cranberry with Hibiscus & Ginger, Pineapple with Lemon & Mint, and Orange with Turmeric.
✨Twisted Alchamic - These are 100% cold pressed, fresh juices are for those who care about quality, but would rather spend time creating killer cocktails than juicing and cleaning. I’ll admit I went for seconds on this one. The Three Citrus Margarita and Passion Fruit juice were my top favorites.
Luxury Breakfast
Since brunch is our business, I tried to source and seek out the best new breakfast products. What I found was there were so many brands that were using the finest ingredients in their products or on a mission to make breakfast more family friendly.
High Quality Breakfast Ingredients:
✨Runamok - Runamok is a specialty foods company focused on creating fun, innovative, and delicious products with quality, natural ingredients. At the show I had an interview with the President, Curt Alpeter, he walked me through their product line of syrups, mixers, and honey.
Newly launched this year is their Maple Grenadine cocktail mixer. They showcased this by having this really nice side-by-side comparison of the leading grenadine and the comparison of their quality ingredients. It was delicious and I don’t make a ton of things with grenadine but I’m pretty sure they converted me. Along with this, Curt really took his time to explain to me the different grades and quality of maple syrup. As well as where and how they source their honey, and what the difference is between raw and processed honey. It was a really fascinating conversation about agriculture.
✨Jesha’s Sourdough Pancake Mix - This pancake mix is made from stone-ground whole grains that have been slow fermented with sourdough culture giving it a ton of nutritional value. I love a sourdough, and it didn’t dawn on me how truly tasty a sourdough pancake could be. Plus, I loved that Jesha is a town over from me. Did we just become best friends?!?
✨Cometeer - This coffee company works with some top quality roasters (Joe Coffee, Counter Culture, Birch, Intelligentsia, and more) to brew and flash freeze into these little pods so unlimited flavor. And I will say the the quality shows. As a huge cold brew/iced coffee girl; this packed smooth, bold flavors. I could have taken 20 of these with me.
✨Natural Blonde Bloody Mary Mix - Admittedly, I’m not a big Bloody Mary fan, but, this bloody mary mix was smooth as so much less acidic than a traditional Bloody Mary. It’s made from yellow tomato juice giving it its light blonde color and lower in sodium.
Breakfast Made Easier for Families:
✨Happy Grub - Is a squeezable instant pancake mix, aimed at more fun and less messes, with the goal of bringing more families in the kitchen. Ashley, the founder has been on our podcast before and honestly I’m all for making breakfasts easier and fun with my kiddo. Plus her whole team is incredibly nice and so generous with their time.
✨Hidden Foods Co. - Homestyle Pancakes - With an addition of flaxseed and oats to this protein packed mix--and the hidden fruits & vitamins. I love the concept of sneaking extra goodies in, plus the pancakes tasted great.
✨Mama Biscuits - A gourmet biscuit company, Mama Biscuits specializes in a variety of biscuit flavors including sweet, savory, vegan and gluten free. In the fall of this year, Mama Biscuits will be launching some new ready to-go breakfast biscuit sandwiches.
2023 Overall Show Vibes:
In terms of overall show vibe, it felt different than last year. I had gotten far more Press Releases last year. I’m not sure if it is because more companies didn’t do them. Specialty Food Association honestly provides so many great resources to their exhibitors and members. Including a webinar on PR 101 and how to engage with media and they have cubbies in the press room where you can decorate and drop off materials.
My only thought here was last year in 2022 it was the first real year back with less restrictions after Covid. Perhaps companies had more time to create press releases and new product launches compared to this year. Overall, many exhibitors felt very standoffish and focused on buyers and didn’t engage much. Or even worse were the ones that didn’t sample their products at all.
This leads me to shout out the companies that made a real effort to engage, tell their stories, and had really great products…
More Favorite Brands from Summer Fancy Food 2023:
✨Kola Goodies - Sajani Amarasiri is the founder behind Kola Goodies, vegan superfood lattes for energy, mood, immunity, stress relief & wellness. I tried the Sri Lankan Milk Tea and it was out of this world, incredibly tasty, warm, and gave you all those cozy vibe feelings.
✨Brooklyn Dehli - Premium Indian Pantry staples from sauces, condiments, and spices. My all time favorites are the Coconut Cashew Korma, Tikka Masala sauce, and Mango Chutney. Meeting Chitra Agrawal was also pretty epic, we mostly chatted about kids and Kingston, NY, she was super down to earth.
✨Yolélé - Yolélé is changing conditions for rural West African smallholder farmers. Their mission is to support biodiverse, regenerative, and climate-resilient farming systems; and to share Africa’s ingredients and flavors with the world.
Best know for producing chips, pilaf, and products with Fonio, a gluten-free African grain; what was new this year were their African Spice Rib + Dip mix set - and yes they were so tasty and make for a perfect summer dip.
✨Xinca - Authentic Salvadoria Food - Xinca is a family-owned company led by Cynthia Duran, a *Salvi (Salvadorian American) Latina. After her family migrated to the United States while fleeing the Salvadorian civil war, her family found comfort in cooking authentic dishes that reminded them of home. The Four Bean & Cheese Pupusas were my favorite and absolutely flying off the sample table.
✨ Matriark x Sfoglini - Two great brands that teamed up at the show to collaborate on their products - Sfoglini pasta with Matriark’s tomato sauce.
Matriark Foods upcycles farm surplus and fresh-cut remnants into healthy, delicious, low sodium vegetable products for schools, hospitals, and food banks.
Sfoglini pasta sources the finest North American organic grains and unique ingredients from local farms and green markets with traditional Italian techniques to create fun pasta shapes that hold optimal sauce. Plus they are based in the Hudson Valley.
Would love to hear what your experience was like if you attended Specialty Food Association’s Summer Fancy Food Show this year. What were some of your favorite brands and trends? Let me know in the comments.
I already can’t WAIT to see what next year’s show has in store.
